The Problem
When Gallo Works came to Hyper Growth IQ, they had two problems:
- They were trying to sell their Services to an extremely small audience.
- They’d had poor experiences with other SEO agencies.
Gallo Works isn’t your typical coworking venue. It’s a meticulously curated environment tailored for professionals and creatives alike. Gallo Works, where coworking transcends mere office space. Nestled in the heart of Houston, Texas. Gallo Works, we understand that success is about more than just putting in hours at the office. It’s about cultivating a community of like-minded individuals who inspire and support each other on their journey to greatness.
They’re great — but, as you can probably guess, very expensive.
When we first met with Gallo Works, they told us that they were looking for clients whose income started with a “$$$.”
Their other issue was that they worked with other agencies before. They promised them that they’d do optimization tweaks, or other “magic” fixes that would lead to big results.
This made them cautious of signing a contract with us.
Over the course of the next few months, We saw the red-colored errors on the Search Console’s Coverage graph gradually turning valid green, and they knew they were headed in the right direction.
The incremental changes reached a tipping point and the traffic continued to rise at a more dramatic speed. In the peak hiring season of September 2023, traffic doubled from the previous year.
The Strategy
Our first step was finding the appropriate keywords for Gallo Works. We decided to target three separate groups of keywords:
- Direct Booking
- Co-working Space seekers
- Geographic coordinates.
Direct Booking would be focused on keywords like “GalloWorks – Houston,” “Conference Rooms For Rent Houston,” and “Houston Meeting Room.”
Co-working Space seekers would be focused on more specific keywords, like “Co Work Space Houston,” “Cowork Space,” and “Houston Co Working Space.”
Finally, Geographic coordinates would be looking for keywords focused on protecting their clients, like “Meeting Space In Houston Tx,” “Space & Coworking in texes” and “Meeting Rooms For Rent Near Me.”
We then took these keywords, examined the search behavior behind them, and wrote website and blog copy to target the search intent behind the people using them.
We spent six months writing 30 posts for Galloworks. We also rewrote all of their main landing pages. Three months in, we began a campaign to build backlinks to our content as well.
The Results
Galloworks continues to invest in achieving their SEO goals; they look forward to implementing more technologies and features from Google that will help their users understand their content better. Hyper Growth IQ is enthusiastic about their work ahead and said, “This is only the beginning of our story.”
Or, in one graph:
Our blog and website content was leading to so much additional traffic and growth, Gallo Works had to expand their team — in just one year of putting our strategy into action.
What This Means For Your Brand
There’s an SEO strategy for every business including yours.
In the first year, We focused on checking crawling errors and fixed issues to ensure that the Googlebot is crawling the site for proper indexing. The task was simple but still resulted in a 15% increase in the organic traffic, and Gallo Works thought more investment in SEO can bring greater success. That, or they think that SEO might work, but that it’d just be too expensive for them to stack up to their competitors.
Gallo Works fell into both of these traps — but it wasn’t entirely their fault!
They’d been told in the past that SEO was “magic,” and that it was all about optimizations, not content. When that didn’t work, their befuddled past agencies threw in the towel, telling them that SEO just wasn’t for them.
We proved that wrong.
We are very happy about the traffic increase, but what’s more exciting is it also accompanied improvement in the quality of the traffic. We saw a 93% increase in the number of new sign ups and a 12% increase on the conversion. We believe this means Hyper Growth IQ optimization work was found delightful by our users,” said Gallo Works.